A Family Matter

Big Pete, the founder of Big Pete’s, has lived his life and raised his family on the Santa Cruz beaches. His life-long love for the ocean, inspired by surfing and exploring the beautiful coastline, fostered his appreciation for wildlife and great respect for those aspiring to defend the sea from pollution. His first job was cleaning up trash at Main Beach at the Boardwalk, making him no stranger to how quickly trash can pile up on the beaches and how that affects surrounding nature and communities. With Summertime fast approaching, we are teaming up with the Big Pete’s team to reduce the amount of waste left on the beaches so you can do more sunbathing and less tip-toeing!